A good set of shocks will do wonders for you. The springs are a big portion of the problem, no doubt, but you also have to look at your shocks. If you are running Rancho 5000 or comparable shock, you will have a very stiff and jolting ride. I switched to a set of the Rancho 9000 adjustable shocks with Cage coils & WH 11 pack leaf springs a while back. With my new set up, I can run washboard roads at 30 mph and barely feel them. But if you only do one or the other, change the springs first if it is an old lift (i.e. older than say 8-10 years) and then do the shocks. If the lift is newer, I highly recommend a top end shock. Rancho's 9000, Bilstein or Fox. They are expensive (Ranchos run about $100 per corner & Bilstein around there too) but for the ride quality, it is better than a $40 set of 5000 or ProComp 3000.