Hey pj,
The engine continuing to start problem has to be fixed. This will ruin starters and batteries, and can be dangerous.
The fix can be simple. The ignition switch, (attached to the steering column, about 3/4 way down)not the key cylinder, should be adjusted. Loosen the 2 screws that hold it and move it slightly down the column. We are talking fractions of an inch. Maybe 1/8". See if this cures the problem. If you get to the maxium adjustment and the problem remains, replace the switch. There may be a problem in the column, buy let's concentrate on the most likely issues first.
Next, the power to the choke is ok comming from the + side of the coil, IF that side has 12v and not a reduced voltage because you are running a points distributor. ( I don't know off the top if a 73 had electronics yet.) maybe some others ( Bully..SB...M5???)can tell us, or you measure the V and tell us.
Do not tie it to the accessory fuse, as most of these are hot when the key is in the ACC position. So you turn off the truck and turn on the acc to listen to the radio, while your wife/ GF "runs in the store" on a cold Texas night. The truck is hard to start when she comes out, because the choke is getting energised the whole time. It should be on a circuit that gets 12v and is energised only when the ignition is on.
Also in your pics I noticed the coil is grounded to itself. Not good....find a good ground to the frame or all the way back to a good ground post or the battery. The carb and choke are somewhat insulated by gaskets. Don't rely on contact just through the screws.
Good Luck